在短暂的新冠大流行之后,在2020年经历第一季度的下滑和第二季度的回弹,Spotify的用户增长似乎比想象中的要快。
从数据来看,Spotify目前有3.2亿活跃用户和1.44亿付费用户,高于上一季度的2.99亿和1.38亿,超过了自己的预期。该公司认为,这是由于更多的用户无论在自己的汽车和家中都在使用,甚至超过了流感爆发前的峰值。
与此同时,不能忽略Spotify在俄罗斯推出后起到的积极作用,该公司称其为“迄今最成功的新市场”。此外,亚马逊音乐和苹果音乐分别有5,500万和6,000万的付费用户。
显而易见,Spotify也获得了更多的收入,19.8亿欧元(23.2亿美元)比上一季度增长了14%。然而,它仍然损失了1.01亿欧元(1.18亿美元),去年同期实际实现了2.41亿欧元(2.82亿美元)的利润。这是因为在一些地区,为了吸引新用户,它一直在进行家庭优惠政策,这大大降低了来自每个用户的收入。
在内容方面,Spotify表示,上一季度音乐发行量增长了13%。该公司现在有190万个播客,包括来自米歇尔·奥巴马、金·卡戴珊和乔·罗根的独家资讯。后者最近因采访Infowars主持人亚历克斯·琼斯而受到批评,他被禁止参加多平台。据报道,Spotify的一位高管在一封内部信件中为这一决定辩护。
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评论列表(10条)
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